Branding

#T3 Summit Hashtag on Twitter & Links for Online Buzz Talk

Friday, April 12th, 2013

Tweets about “#t3summit” Harvard Business Review, “Marketing is Dead” Seth Godin video on how Twitter used Sneezers to grow amazingly quickly Seth Godin TED Talk on “How to get your ideas to spread” Wikipedia “Unleashing the Ideavirus” Wikipedia “The Tipping Point” Socialnomics.net stats Raise the Bar in Real Estate Facebook … Read More »

Things That Mattered to Us This Week | 3

Friday, November 30th, 2012

Here are the things that mattered to us during the week ended November 30, 2012… Webinar on Real Estate Reviews… Chris Smith, Chief Evangelist at Inman News, recently conducted a webinar on real estate reviews. Again, this topic keeps showing up, week after week. As Chris said in the webinar: … Read More »

Things that Mattered to Us this Week | 2

Friday, November 23rd, 2012

Here are the things that mattered to us during the week ended November 23, 2012… Nichols Named Vice Chair… First, we’d like to give a big “congratulations!” shoutout to Chris Nichols, the world’s first VPA™, who was just named Vice Chair of the National Association of REALTORS® Social Media Advisory … Read More »

Clearly the Wrong Message

Friday, October 5th, 2012

With slogans like “now is a great time to buy,” David Wyrsch, Jr. says the the real estate industry is clearly delivering the wrong message. We agree! What Are People Saying About VPA™?

Is Your REALTOR® Verified?

Friday, September 14th, 2012

Glendale, CA VPA™ Kendyl Young talks about why she became a VPA™…and she also wants to know: is YOUR agent Verified? What Are People Saying About VPA™?

VPA™ TV | Money Grab No More

Tuesday, August 7th, 2012

Danny Dietl talks about how his view of Verified Agent changed over time… and why he decided to become Minnesota’s first VPA™…. What Are People Saying About VPA™?

Ultimate Real Estate Resources [Update]

Monday, July 23rd, 2012

I’ve found that there are a handful of books, videos and websites that I am constantly quoting, referencing, re-reading or thinking about. These are the concepts, ideas and people that have shaped and molded me the most. I thought I’d put them together in one place just for the sake … Read More »

VPA™ TV | Differentiate to Win

Monday, July 2nd, 2012

Jeff Lobb of EXIT Realty returns to talk about how powerful it can be to leverage your VPA™ status in winning new business. What Are People Saying About VPA™?

Chapter 5 | Less Blah Blah More Ah Ha

Monday, April 16th, 2012

Chapter Five: It’s Not Who You Know. It’s Who Knows You / From Less Blah Blah More Ah Ha / How socially savvy real estate agents become trusted, preferred, referred — and referred. It’s Not Who You Know, It’s Who Knows You “You are doing all the business you will … Read More »

Shadbolt: On “Future Proofing” Your Content

Thursday, April 12th, 2012

One of the most quoted and recognized members of the real estate industry – particularly over the course of the last couple of years – is Matthew Shadbolt, Director of Interactive Product & Marketing at The Corcoran Group, New York City’s largest residential real estate brokerage, and a featured contributor … Read More »

Chapter 2 | Less Blah Blah More Ah Ha

Thursday, February 2nd, 2012

Chapter Two: Surprise! We’re Not In The Real Estate Business. From the book Less Blah Blah More Ah Ha – How social savvy real estate agents become trusted, preferred, referred — and rewarded. Surprise! We’re Not in the Real Estate Business. “Any opportunity to be helpful is an opportunity to … Read More »

10 Ways to Leverage Your VPA™ Verification

Thursday, November 10th, 2011

One of the most frequent questions we get from real estate professionals is this: “After I become a VPA™ (Verified Professional Agent™), what are the best ways for me to leverage my new elite status?” That’s a great question, and here are the top 10 things you can do with your VPA™ … Read More »