Marketing

Things That Mattered to Us This Week | 3

Friday, November 30th, 2012

Here are the things that mattered to us during the week ended November 30, 2012… Webinar on Real Estate Reviews… Chris Smith, Chief Evangelist at Inman News, recently conducted a webinar on real estate reviews. Again, this topic keeps showing up, week after week. As Chris said in the webinar: … Read More »

After Sale Follow Up

Friday, October 12th, 2012

EXIT Realty’s Jeff Lobb talks about how important it is for agent’s to follow up with their clients after the sale. What Are People Saying About VPA™?

Something vs Nothing

Friday, September 28th, 2012

A topic that always draws a lot of comments (188 the last time this was discussed in the Raise the Bar Facebook Group) is the idea of client communications (emails, postcards, calendars, other collateral marketing, etc.) that are intended to create TOMA (“top of mind awareness”). Things like a “don’t … Read More »

The Power of a Great Slogan

Wednesday, September 26th, 2012

I got up this morning and started my day as I so often do, by checking Facebook, specifically the Raise the Bar in Real Estate Facebook group. There I found a post by Melanie Piche of The BREL Team in Toronto. She wrote about an agent who was not serving … Read More »

Stop Hiding

Wednesday, September 19th, 2012

Jeff Lobb of EXIT Realty has some advice: stop hiding behind technology! While technology IS amazing, at its core, real estate is and will always be a “people” business. What Are People Saying About VPA™?

Just One Lead

Monday, September 10th, 2012

Following up on his popular video about “creating your own board of directors,” Coldwell Banker King Thompson’s Sean Carpenter talks about the potential impact of asking for just ONE LEAD from your sphere of influence. What Are People Saying About VPA™?

Learn to Hunt

Wednesday, September 5th, 2012

EXIT Realty’s Jeff Lobb talks about how important it is for a new agent to “learn how to hunt.” What Are People Saying About VPA™?

Looking at It Through Another’s Eyes

Tuesday, August 28th, 2012

[Today's post is contributed by VPA™ of Advisors Member Sean Carpenter] You’re a busy agent or you’re aspiring to be one. You go from appointment to appointment, return phone calls and emails as they occur and you feel like you’ve been putting out fires from sun up to sun down … Read More »

VPA™ TV | Money Grab No More

Tuesday, August 7th, 2012

Danny Dietl talks about how his view of Verified Agent changed over time… and why he decided to become Minnesota’s first VPA™…. What Are People Saying About VPA™?

Ultimate Real Estate Resources [Update]

Monday, July 23rd, 2012

I’ve found that there are a handful of books, videos and websites that I am constantly quoting, referencing, re-reading or thinking about. These are the concepts, ideas and people that have shaped and molded me the most. I thought I’d put them together in one place just for the sake … Read More »

VPA™ TV | Get to the Gym

Monday, July 9th, 2012

Sean Carpenter of Coldwell Banker King Thompson talks about how Social Media is a lot like joining a gym. The only way you get any benefit from it is by going to the gym… What Are People Saying About VPA™?

VPA™ TV | Differentiate to Win

Monday, July 2nd, 2012

Jeff Lobb of EXIT Realty returns to talk about how powerful it can be to leverage your VPA™ status in winning new business. What Are People Saying About VPA™?

VPA™ TV | 5,000 Links

Wednesday, June 20th, 2012

Plymouth, MI real estate pro and Professional One agent Todd Waller talks about creating 5,000 backlinks/a “massive digital footprint” for a listing using syndication. What Are People Saying About VPA™?

Chapter 7 | Less Blah Blah More Ah Ha

Thursday, June 7th, 2012

Chapter Seven from the book Less Blah Blah More Ah Ha – How social savvy real estate agents become trusted, preferred, referred — and rewarded. The Golden Rule 2.0 “Anybody running beats anybody walking, anybody walking beats anybody sitting.” – Tom Bunk The Golden Rule 1.0 It was forty-five years … Read More »

VPA™ TV | Differentiation Via Syndication

Wednesday, June 6th, 2012

Todd Waller of Professional One in Plymouth, MI talks about managing client expectations and differentiating against your competition via listing syndication. What Are People Saying About VPA™?

Chapter 6 | Less Blah Blah More Ah Ha

Thursday, May 17th, 2012

Chapter Six: Why the future of your future is psychographic / from the book From Less Blah Blah More Ah Ha / How social savvy real estate agents become trusted, preferred, referred — and referred. Why the Future of Your Future Is Psychographic “Whatever you are, be a good one.” … Read More »