Archive for September, 2012

Something vs Nothing

Friday, September 28th, 2012

A topic that always draws a lot of comments (188 the last time this was discussed in the Raise the Bar Facebook Group) is the idea of client communications (emails, postcards, calendars, other collateral marketing, etc.) that are intended to create TOMA (“top of mind awareness”). Things like a “don’t … Read More »

The Power of a Great Slogan

Wednesday, September 26th, 2012

I got up this morning and started my day as I so often do, by checking Facebook, specifically the Raise the Bar in Real Estate Facebook group. There I found a post by Melanie Piche of The BREL Team in Toronto. She wrote about an agent who was not serving … Read More »

Stop Hiding

Wednesday, September 19th, 2012

Jeff Lobb of EXIT Realty has some advice: stop hiding behind technology! While technology IS amazing, at its core, real estate is and will always be a “people” business. What Are People Saying About VPA™?

Is Your REALTOR® Verified?

Friday, September 14th, 2012

Glendale, CA VPA™ Kendyl Young talks about why she became a VPA™…and she also wants to know: is YOUR agent Verified? What Are People Saying About VPA™?

Just One Lead

Monday, September 10th, 2012

Following up on his popular video about “creating your own board of directors,” Coldwell Banker King Thompson’s Sean Carpenter talks about the potential impact of asking for just ONE LEAD from your sphere of influence. What Are People Saying About VPA™?

Learn to Hunt

Wednesday, September 5th, 2012

EXIT Realty’s Jeff Lobb talks about how important it is for a new agent to “learn how to hunt.” What Are People Saying About VPA™?